Propaganda techniques can be used for a good cause.
In these days of the Coronavirus virus, they realized that in Vietnam.
The government made a video clip – with catchy pop song – to encourage everyone to wash their hands to prevent the further spread of the Corona virus.
The song makes clever use of different propaganda techniques. It presents a message in a simple way, it responds to the concerns that people have, it evokes (at least for me – ed) an intense emotion of joy and it also gives a strong sense that WE can fight the disease .
The song also caught on with some TikTok users and they immediately turned it into a “Hand wash Dance Challenge”.
Thanks to Last Week Tonight with John Oliver for spreading this with the world: